International Journal of Business Policy and Strategy Management
| Volume 4, No. 1, 2017, pp 27-32 | ||
| Abstract |
The Impact of Product Crisis on Consumer Attitude and Behavior
|
|
Abstract
Product recall has been very familiar phenomenon in a consumer’s life. This study proposes an integrated model for understanding product recall based on the SCCT Theory. In the proposed model, four main variables are provided for understanding consumer attitude toward product recall. According to the empirical outcomes, perceived anger and perceived corporation ethics give significant impacts to consumer attitude toward product recall. And the relationship between consumer attitude and behavioral intention to participate in the recall procedure is also strongly identified.